It’s Not Just a Job, It’s An Adventure

Army Navy, one the finest bands to come out of Los Angeles in probably the last 10 years, has put out a new video, directed by veteran young writer/director Mark Schoenecker and featuring Martin Starr(Freaks and Geeks.) The well respected group has enjoyed steadily increasing popularity since they burst onto the scene several years ago. Their latest video, for the song titled “World’s End,” is a refreshingly unassuming masterpiece. In this era of illiterate Ke$ha softcore, and perplexingly popular yet total cheeseball songs like “I Wanna Be A Billionaire,” director Schoenecker refreshingly manages to capture the golden age of Sunset Strip innocence and combine it with 21st century, contemporary appeal. Stylistically, “World’s End” is seemingly modeled after the old music variety shows like Shindig, which once dominated television airwaves and introduced many famous musical acts. Yet, this is not really a “retro” video. Rather it represents a return to lost fundamental standards of taste, and attention to long abandoned qualities like color usage, ambiance, and subtlety. In other words, it is the future we now live in, the way we’ve always hoped it would be.

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